Your passion
has found a home.
In Magenta for over 20 years: a place to choose your bike, meet the people who know it and keep it well cared for. We listen and find the right solution for the way you ride.
600 m² showroom
Bikes, e-bikes and selected brands to discover in person.
75 m² workshop
A space dedicated to bike care and technical preparation.
25 dedicated parking spaces
Take your time choosing, from the moment you arrive.
The right bike starts
with a conversation.
A team of professionals who share your passion. Over a coffee, we discuss your needs, routes, size and purchase options. That is what expertise is for: helping you make a better choice.
Ask for adviceBrands we know.
Bikes we know inside out.
CUBE · TREK
From everyday rides to demanding routes: compare models and technologies with our team.
AMFLOW · 3T
E-MTB and gravel: new possibilities, components and solutions to choose together.
RIDLEY · GIANT
Road, off-road and electric: explore more in store and in our online catalogue.
Every detail,
before your first ride.
Accessories, personalisation and technical adjustments: we prepare your bike with care. Complete your choice with bike fitting, Bike Test and support from our workshop.
Meet the workshopHe wrote all about it.
Two insights into the world Doctorbike: the choice of bikes CUBE and the medium term rental.
Organizziamo la tua visita.
4,7 / 5 · 439 recensioni Google
Detection of 26/10/2026Choosing a bike also means choosing who will support you after your purchase. Read Google reviews from people who have visited our store and workshop.
Leggi le 439 recensioni su Google